From little things big things grow

As a small animal rescue with a big heart and big dreams, you understand the importance of online presence and fundraising to increase your reach and impact. You are probably familiar with using social media to ask for donations.

But without a dedicated website of your own, you are missing out on crucial opportunities to raise your online profile, showcase the incredible work you do, and provide information to potential adopters and supporters.

The Pawsitive Impact Website Starter package is designed specifically for small animal rescues which are ready to take their online presence and publishing activity to the next level.

We not only build you a modern, attractive and mobile-responsive WordPress website, we also offer a bespoke training session to equip you and your team with the knowledge needed to effectively run your own website. With our support, you’ll be able to make updates, post new content and even start accepting donations securely online.

The most important elements of online fundraising are your email list and your website. If you do nothing else but focus on these, you will raise your profile and you will raise money.

Kim Klein and Stan Yogi

Fundraising for Social Change, 8th Edition


Why do we need a website when we can use social media?

Firstly, having good website is essential if you want to build your online profile and visibility. Your website is often the first place that people go to in order to find out more about your rescue so having a professional website will enable you to make the best possible impression on potential supporters, showcase your work and attract donations.
Secondly, not everyone has or uses social media, particularly those concerned about their privacy and the ethics of social media and other platforms. If you rely only on social media, you are missing out on reaching potential supporters.

What is WordPress and why WordPress?

WordPress is the world’s largest open-source Content Management System, powering 43% of all websites globally.

Because it is open source, you are not locked into a proprietary platform which puts you at the whim of a third party. With WordPress, you own your site and control the content you publish. A website built on WordPress simply needs a good web hosting service – you can move your website if you’re not happy with the service provider.

The biggest advantage is the flexibility it provides – WordPress is highly customizable using plugins and integrations. It’s not necessary to know how to code!

Will we be able to operate and update it ourselves?

Most definitely and we will provide you with documentation and guidance.

What are the costs of running our website?

Registering your domain name and renewal is about $10-$20 a year. A hosting plan from a good and reliable service provider is about $7-$16 a month. We will build your website using free and well-supported plugins which work well together so there is nothing to pay there.

Will our website get visitors?

A brand-new website won’t get many visitors immediately but there are many ways to drive traffic to your new website, including posting links in social media.

Optimising your website for search engines is an important strategy but it is also a long game that involves content creation. We will touch on the basics of search engine optimisation (SEO) in our guidance documentation.

Website Starter Package

$ 990 incl GST

Payment plan available

Package includes:

  • Royalty-free images
  • Copy editing for clarity and readability
  • On-page search engine optimisation (SEO)
  • Bespoke training session (valued at $300)

Ready to take your online publishing and fundraising to the next level?

Get started by booking a free discovery call today!